Sparklingtools LLC ("we", "our", "us") operates the Pasaro application, which allows visitors to your store to create price alerts. We process personal data by the Data Protection Act 2018 and the European Union (EU) General Data Protection Regulation and are the data controller for your Personal Data. This Privacy Policy explains what personal data we collect through our Services and the Site, how we use and share that data, and your choices concerning our data practices. By providing us with your personal data when using the Services or our Site, you agree to the use of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Services or our Site.
1. Information We Collect
While using Pasaro, we may collect certain information related to your interactions with our application:
- Interaction Data: We log information about how you interact with the Pasaro app, including the features you use, the actions you take, and the time, frequency, and duration of your activities. This data helps us to understand how the app is used and to improve our services.
- Installation Tracking: When you access the Shopify application listing for Pasaro, we use a Google cookie to track the installation of our app on your store. This helps us monitor and analyze the installation process and understand how merchants discover and install Pasaro.
Additionally, we partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
2. Legal Basis for Processing
We process your information based on the following legal grounds:
- Consent: By interacting with the Pasaro app and agreeing to this Privacy Policy, you consent to the collection and use of your information as described herein.
- Legitimate Interests: We process the information to improve our services, understand usage patterns, and monitor the installation process. These activities are necessary for the legitimate interests of operating and enhancing our application.
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3. Use of Information
We use the information collected for the following purposes:
- Interaction Data: To analyze and improve the functionality and user experience of the Pasaro app, ensuring that it meets the needs of our merchants.
- Installation Tracking: To monitor the effectiveness of our app distribution and ensure that the installation process is smooth and successful for merchants.
Additionally, we use the data we collect to:
- To provide and administer the Services, respond to your requests, and communicate with you in relation to your use of the Services. This use of your Personal Data is necessary to perform the contract with you.
- As necessary to comply with our legal obligations.
- As necessary for certain legitimate business interests, which include the following:
- Send you informational communications in relation to our products and services and our terms of service.
- Conduct analytics relating to your use of the Site and the Services in order to understand how visitors interact with our Site and our Services, and ensure that they are presented in the most effective manner for you.
4 Data Sharing
We do not sell or rent your Personal Data. However, we may share your Personal Data and other information with certain third parties in the following circumstances:
- Vendors and Service Providers: who assist us in meeting business operations needs, which include providers of hosting, email communication and customer support services, analytics, or marketing services.
- Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your Personal Data and other information may be transferred to a successor or affiliate as part of that transaction.
- Legal Requirements: If required to do so by law, applicable regulation or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of our company, (iii) act in urgent circumstances to protect the personal safety of our users or customers, or the public, or (iv) protect Pricefy against legal liability.
5 Data Security
We take reasonable administrative and technical steps to protect the Personal Data from loss, misuse and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.
6 User Rights
Under the GDPR, you have the following rights regarding your Personal Data:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate personal information we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information. We will comply with your request unless we have a legal obligation to retain the data.
- Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information.
- Right to Data Portability: You have the right to request that we transfer your personal information to another controller.
- Right to Object: You can object to the processing of your personal information at any time.
- Right to Withdraw Consent: You can withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us at hello@sparklingtools.com.
7. Cookies
We use cookies, including those provided by Google, to track the installation of Pasaro from the Shopify application listing. These cookies help us understand how our app is discovered and installed. For more information about how Google uses data when you use our app, please refer to Google’s privacy policies.
8 Data Retention
We will keep your Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so in connection with your account, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is the longer.
To determine the appropriate retention period for your Personal Data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we use your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
9 International Transfers
We are based in the United States and process your Personal Data within the US. However, for certain functions, we use third-party service providers who are based outside the US, in particular Shopify.
10 Children's Privacy
Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us. We will delete any personal information we have collected from children under 13.
11 Acceptance of This Policy
By using our service, you signify your acceptance of this Privacy Policy and the Terms of Services. If you do not agree to this policy, please do not use our service.
12 Changes To Our Privacy Policy
We may change this Privacy Policy at any time and when we do we will post an updated version on this page, unless another type of notice is required by the applicable law. By continuing to use the Site or providing us with information after we have posted an updated Privacy Policy or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.
13 Contact Us
If you have any questions about this Privacy Policy, or wish to exercise any of your data subject rights, please contact us at hello@sparklingtools.com.
